Music Video Research

          We have finished our commercial and are starting to move onto the music video. In our commercial we had great transitions and special effects. The filming process was smooth because we had a storyboard planned out. We used the usual conventions that would be used in a Nike commercial. Such as POV shots and upbeat and fun music. The hiccup with the computers did not affect us because my group mate Alex did the editing on his computer. All in all our commercial came out great. I wanted a different experience with the music video so I changed groups. We will be making a music video with a corresponding song.
          The song we chose to do is from the artist Hannah Montana. The song is called "The Best of Both Worlds". It fits in the genre of pop-rock and country. The song is from the show "Hannah Montana" but is in the album "Hannah Montana." She leads a double life as a pop star and a regular person but in our commercial we are choosing to do two different people for each side of her life. At first we wanted to do "You Belong With Me" by Taylor Swift. We ultimately decided against it due to the fact that you cannot express what the video is portraying.
          In our music video we will be going against conventions. In the original video and many pop-rock videos, they have a band playing in the background. Since we don't have a band or a stage to perform, we will do more of an original video. The camera angles of a lot of pop-rock music videos are always dutch and pan. Our video will have more of a still and eye-view angle. We think this will capture our shots best. A lot of songs that are pop-rock tend to be very upbeat and there's a lot of dancing. The background noise will just be the song. The editing is usually just shot to shot, so we won't have to edit a lot.

1. Costume: Pop-rock songs tend to have colorful and flashy clothes. We will probably have to buy some clothes, but we might have some of them.
2. Lighting: The lighting tends to be flashy lights and luckily, one of our group members has colored LED lights. We can also use flashlights to create the spotlight that a lot of these videos have.
3. Acting: In most videos, there's usually just actors dancing to the music and having fun. It won't be serious and filming should be fun.
4. Makeup: Most videos have glam makeup because they're performing on a stage. We probably won't do a lot of makeup because we are not following how a normal video would be shot.
5. Props: The props in these videos are usually microphones, a stage, and instruments. We will use cars, a guitar, microphones, and more.
6. Setting: The setting tends to be in an auditorium. It's usually a concert but we are going to film in a house and around a neighborhood.